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The identification and selection of attractive foreign markets is one of the most important concerns in exporting. This process requires using relevant, timely and useful information. Uses a sample of leading Turkish exporters to identify the information preferences of exporters in evaluating and selecting foreign markets. The findings reveal that significant differences exist in the perceived importance of different types of information across industries and principal export destinations. Specifically, principal export destination is found to be an important determinant of the information preferences of exporters.

Examines the extent to which MNCs in Turkey standardise their marketing activities. The findings suggest that, in general, MNCs pursue higher levels of standardisation when market conditions are similar among host and parent countries. The findings also suggest product category and industry, ownership structure and nationality of the parent as three factors underlying the degree of marketing standardisation.

Contrasts a group of exporters based on their choice of traditional versus newer export markets. Uses a sample of 88 Turkish exporters, contrasting the two groups (traditional and export) with respect to: organizational and resource characteristics; information use behaviour; criteria used in assessment of export markets; and levels of involvement in international market research. Reveals that the results indicate a lack of a planned systemic approach to exporting from both groups.

Looks at how cultural barriers presented many problems in the initial forming of many organizations′ partnerships between Denmark and Turkey. Danish investments in the Turkish marketplace also suffered many casualties due to the same culture gap and Turkish family influences. Looks at the high inflation rates and political instability as contributors to unstable partnerships. There appears to be a real need for professional managers to build up strong relationships if business collaboration is to achieve mutual success.

To minimize adverse consequences associated with expatriation, multinational companies need to identify the factors which facilitate (or impede) expatriate managers adjustment to a new environment. In this study, on the basis of their adjustment to four diverse aspects of life and work in Turkey, a sample of 78 expatriate managers were dichotomized into high and low adjustment groups. The two groups were then compared in terms of selected company and individual‐related characteristics, previous international experience and the types of training received prior to and during the assignment. The article discusses these results and proffers strategies to facilitate expatriates adjustment to the Turkish environment.

This study, relying on a survey of managers on international assignments in Turkey, examines the relationships between expatriate managers satisfaction and commitment to their companies and assignments. The study furthermore seeks to identify the factors which relate to expatriate managers satisfaction. The article discusses these results and proffers strategies to enhance expatriate satisfaction and to mitigate dissatisfaction.

Performance of the multinational firm in the special conditions of emerging market economies has become a critical issue in business research. This is because the special conditions of these economies, such as dynamism coupled with uncertainty, rapid change in the structures of firms and economic institutions along with firm and government inertia, and spells of economic growth often simultaneous with phases of deterioration, have all made the measurement of firm performance next to impossible. This chapter develops a conceptual framework and measures that might be used in such performance assessment. It also reports findings from research conducted on multinational companies operating in Turkey. These findings indicate interesting conceptual and managerial implications about competitive marketing, organizational values, and strategy formulation in emerging economy contexts such as Turkey.

Until recently, little research has been directed at the measurement of the impact of governmental support on the firm. The major focus of this article is on the methodological and measurement issues that appear to have a confounding effect and may account for broad equivocality of the findings in many of the studies. An evaluation paradigm is developed and applied to the research reviewed. The article concludes with a synthesis of the issues and provides specific directions for future research.

This study aims to develop and test a theoretical model to delineate the effects of target market characteristics, firm characteristics and strategic resources, and product characteristics on standardization decisions in brand management of emerging market firms. The effects of standardization on brand performance in international markets are also to be explored.

The study develops a model based on the extant literature and tests its relevance through a survey of eligible managers in charge of international brand operations of 94 strategic business units in Turkey.

The empirical findings indicate that several factors exist as significant drivers of standardization decisions at various levels of brand management. Interestingly, even though firm characteristics and strategic resources were found to be the most critical drivers of brand performance, standardization versus adaptation approaches did not have any significant impact on strategic brand performance.

The study takes a standardization perspective to strategic brand management in international markets and tests it from the perspective of emerging markets.

Two hypotheses concerning two variables that potentially influence the “add/drop” foreign market decisions of U.S. exporters of sewing machines are developed and empirically tested. The variables are import market potential, and a surrogate measure of import market competitiveness. A third variable, concerning a developing country’s “trade regime” – Import Substituting, Export Promoting (Bhagwati, 1978) – is employed as a control variable in the tests. The two hypotheses are confirmed, and the results shed light on how U.S. exporters of sewing machines should analyze data on the three variables en route to adjusting their respective portfolios of export markets in a context of making add/drop foreign market decisions. The results of the research potentially contribute to three different literatures: the international marketing literature, the competitiveness literature and the “trade regime” literature in international economics.